using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^ to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.
18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.
discover the iconic
unlimited liquid foundation
20 tailor-made shades for the
most precise match
for asian skin tones & features^
japanese organic rice extract
18-hour longwear*
lightweight & breathable*
natural semi matte finish, SPF 24 PA+++
^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation
unprecedentedly breathable,
all day lasting finish*
humidity resistant*
sweat resistant*
keeps the skin matte
on a long day*
non-transfer long lasting*
breathable comfortable wear*
*self-assessment, 63 asian women, after 7 days
application of unlimited breathable lasting foundation
find your perfect color match20 colors tailored-made for asian skin^
^refers to asian women skin tones
hvc shade system
for a perfect color matchfind your perfect shade in one click
exclusive online
foundation shade finder
get matched with your perfect
unlimited foundation shade
enjoy extra 30ml & unlimited foundation 5ml upon purchase of iconic ultime8 cleansing oil set
*terms & conditions applied
