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this shu uemura eshop is operated and owned by Fusion, shu uemura’s hong kong authorised retailer.
unlimited breathable lasting foundation
natural semi-matte , SPF24 PA+++

unlimited breathable lasting foundation

natural semi-matte , SPF24 PA+++
using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^ to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.

18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation.
please select the shade
price HK $485
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No matching products sold out chat with shu uemura makeup artist
[new member excluisve] enjoy 3-piece travel kit upon any purchase (worth: HK$311)! code: shunew

[e-shop exclusive] extra receive ultime8 lotion 50ml (worth: HK$162) upon net purchase of HK$1,000

[e-shop exclusive] extra redeem iconic ultime8 cleansing oil 45ml (worth: HK$126) with points upon purchase of HK$1,500
Terms & Conditions: Any purchase included value set. New member offer can be enjoyed once only. Can be used in conjunction with other promo codes and GWP offers. Member can redeem gift by inputting mobile no. for validation upon purchase of HK$1,500 on checkout page. Points calculation based on each transaction within the promotion period. The accumulated spending and points (after deducted from points redemption if any) from online purchase will be reflected in your membership account later. Limited in quantity, while stock lasts. Photo is for reference only. shu uemura reserves the right to replace the gift with other similar value’s choices.
1. [new member excluisve] enjoy 3-piece travel kit upon any purchase (worth: HK$311), enjoy 15% upon purchase of HK$1,000 (excluse value sets)
code: shunew

2. [e-shop exclusive] extra receive ultime8 lotion 50ml (worth: HK$162) upon net purchase of HK$1,000

3. [e-shop exclusive] extra redeem iconic ultime8 cleansing oil 45ml (worth: HK$126) with points upon purchase of HK$1,500

4. [e-shop exclusive] receive 3-piece travel kit (worth: HK$336) upon purchase of HK$800 (exclude value sets)

5. [e-shop exclusive] receive 5-piece travel kit (worth: HK$610) upon purchase of HK$1,200 (exclude value sets)

6. [e-shop exclusive] receive 6-piece travel kit (worth: HK$824) upon purchase of HK$1,600 (exclude value sets)
Terms & Conditions: Offer 1-3 included value set. HK$1,200 & HK$1,600 tier offers listed on the above include HK$1,000 tier offer gift. New member offer can be enjoyed once only. Member can redeem gift by inputting mobile no. for validation upon purchase of HK$1,500 on checkout page for offer 3. Points calculation based on each transaction within the promotion period. The accumulated spending and points (after deducted from points redemption if any) from online purchase will be reflected in your membership account later. Limited in quantity, while stock lasts. Photo is for reference only. shu uemura reserves the right to replace the gift with other similar value’s choices. Limited in quantity, while stock lasts.
description
how to apply
ingredients
using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^ to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.

18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.

discover the iconic
unlimited liquid foundation

20 tailor-made shades for the
most precise match
for asian skin tones & features^

japanese organic rice extract
18-hour longwear*
lightweight & breathable*

natural semi matte finish, SPF 24 PA+++

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation

unprecedentedly breathable,
all day lasting finish*

*self-assessment, 63 asian women, after 7 days
application of unlimited breathable lasting foundation

find your perfect color match20 colors tailored-made for asian skin^

^refers to asian women skin tones

hvc shade system
for a perfect color matchfind your perfect shade in one click

steps for flawless face makeup

step 1
step 2
step 3
step 4
step 5
primer
liquid foundation
loose powder
makeup mist
powder
foundation

natural semi-matte

natural glow

unlimited block:booster
SPF50+ PA+++

unlimited breathable
lasting foundation
SPF24 PA+++

unlimited glow breathable
care-in foundation
SPF18 PA+++

unlimited mopo
breathable fixing
loose powder

unlimited lasting
makeup face mist

unlimited nude
mopo care-in
powder foundation

provides boosted lasting
protection and comfort to your skin
creates seemless finishing
fixes and locks your makeup
provides
hydration sensation
easy on-the-go
touch up

steps for flawless
face makeup

apply either with fingertips, or the petal 55 foundation brush. gently apply to formula onto full face.
unlimited breathable lasting foundation: AQUA/ WATER, DIMETHICONE, ISODODECANE, ALCOHOL, ETHYLHEXYL METHOXYCINNAMATE, BUTYLENE GLYCOL, TRIMETHYLSILOXYSILICATE, TITANIUM DIOXIDE, PEG-10 DIMETHICONE, PERLITE, SYNTHETIC FLUORPHLOGOPITE, NYLON-12, ISOPROPYL LAUROYL SARCOSINATE, DIISOPROPYL SEBACATE, DISTEARDIMONIUM HECTORITE, HDI/ TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, BIS-PEG/ PPG-14/ 14 DIMETHICONE, MAGNESIUM SULFATE, ALUMINUM HYDROXIDE, PHENOXYETHANOL, DISODIUM STEAROYL GLUTAMATE, HYDROGEN DIMETHICONE, DIPENTAERYTHRITYL TETRAHYDROXYSTEARATE/ TETRAISOSTEARATE, SILICA SILYLATE, ACRYLONITRILE/ METHYL METHACRYLATE/ VINYLIDENE CHLORIDE COPOLYMER, TOCOPHEROL, SILICA, ISOBUTANE, GLYCERIN, BHT, MORINGA OLEIFERA, HYDROLYZED RICE EXTRACT, DISODIUM PHOSPHATE, CITRIC ACID, CI 77891, CI 77491, CI 77492, CI 77499

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*tier offer & set offer cannot be used in conjunction together. offer valid while stocks last.

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