hard formula hard 10
shu uemura hard formula hard 10 eyebrow pencil brings professional makeup artistry directly to your routine. building on the success of the classic hard 9, this new generation formula is upgraded to deliver 36-hour no-transfer wear.
the hard wax complex is melt-resistant up to 50°c, ensuring your brows remain smudge-proof, waterproof, and sebum-resistant throughout the day.
the oil-activated formula now features a blend of rice bran wax and jojoba seed oil. this mix provides a smoother glide and a highly controllable color payoff that interacts naturally with the oils on your skin. designed to mimic the flow of real brow hair, it allows for versatile expression with precision up to 0.1mm.
for the first time, you can maintain the iconic naginata-shaped tip—inspired by the traditional samurai polearm—without visiting a counter. our exclusive at-home naginata shaper is a beginner-friendly tool that lets you safely master the artist gesture, keeping your pencil razor-sharp for clean, hair-by-hair definition.
available in 13 asian-fitting shades, including two new universal tones, hard formula hard 10 honors Mr. Shu Uemura's legacy of precision. it gives you the tools to achieve the perfect 10 brow with quiet confidence and lasting results.
brow sword naginata
the iconic naginata-shaped eyebrow pencil, crafted in japan, unique to shu uemura with the silky-formula for easy and smooth application. with a beautiful smooth texture for easy drawing, the pencil allows control for natural precision and creation of different brow shapes.
up to 16 hours of lasting*, the pencil is water-proof, sweat-resistant*, smudge-resistant* and sebum-resistant*. refillable lead is employed to create different brow makeup looks.
*self-assessment, 65 asian women, 16 hours after application of brow sword naginata shade seal brown
needle brow
discover precision brow artistry with shu uemura latest innovation, the new needle brow pencil. inspired by shu uemura iconic hard formula brow pencil, it is designed to provide 0.33mm microblading-like^ results.
experience shu uemura mastery of brow artistry, from its meticulously developed formulas and diverse shade range to professional techniques that empower you to achieve brow perfection effortlessly.
^refer to creating precise, hair-like strokes, mimicking the appearance of individual brow hairs