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site-wise enjoys HK$150 off upon purchase of HK$1,500, enjoys HK$250 off upon purchase of HK$2,500! save up to HK$500!
enjoy 7-piece travel kit upon net purchase of HK$2,200 (worth: HK$419)
enjoy 6-piece travel kit upon net purchase of HK$1,500 full-priced items. (worth: HK$518)
extra redeem self-selected cleansing oil 50ml & matte primer 10ml upon purchase of HK$2,000 (worth: HK$228)
new member extra enjoy 3 pcs travel kit upon any purchase (worth: HK$236) code: shunew
this shu uemura eshop is operated and owned by Fusion, shu uemura’s hong kong authorised retailer.
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shu uemura makeup face concealer unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer
unlimited liquid concealer

unlimited liquid concealer

lasting liquid concealer tailor-made for asian women skin tones. use it to conceal, perfect, beautify for an ideal complexion.

unlimited stretchable lasting concealer has a lightweight liquid texture that effortlessly blends with your skin. the stretchable formula holds pigments in place, ensuring coverage and an even finish. infused with Japanese rice-extracts, which is known to help prevent dullness and provide moisture feel to the skin.
select product shade/volume
please select the shade
unlimited liquid concealer
select product shade/volume
please select the shade
price HK $315
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e-shop limited privileges:
1. 
site-wise enjoys HK$150 off upon purchase of HK$1,500, enjoys HK$250 off upon purchase of HK$2,500! save up to HK$500!^
2. 
enjoy 3-piece travel kit upon net purchase of HK$1,800. (worth: HK$297)^^
enjoy 7-piece travel kit upon net purchase of HK$2,200. (worth: HK$419)^^
3. 
enjoy 2-piece travel kit upon net purchase of HK$800 full-priced items. (worth: HK$174)**
enjoy 4-piece travel kit upon net purchase of HK$1,100 full-priced items. (worth: HK$339)**
enjoy 6-piece travel kit upon net purchase of HK$1,500 full-priced items. (worth: HK$518)**
4. 
new members can enjoy 3-piece travel kit with any purchase. promo code: shunew.
5. 
selected members* can enjoy 3-piece travel kit upon purchase over HK$900. promo code: shup12m.
terms & conditions: ^discount offers are mutually exclusive. ^^net purchase tier offers are mutually exclusive. **full-priced item tier offers are mutually exclusive. *selected members refer to member who have made online purchases in the past year(2025.6.1-2026.5.31). new member offer can be enjoyed once only. member spending HK$1 = 1 point. member can redeem gift by inputting mobile no. for validation upon purchase designated amount on checkout page. points calculation based on each transaction within the promotion period. the accumulated spending and points (after deducted from points redemption if any) from online purchase will be reflected in your membership account later. limited in quantity, while stock lasts. photo is for reference only. shu uemura reserves the right to replace the gift with other similar value’s choices.
description
ingredients
lasting liquid concealer tailor-made for asian women skin tones. use it to conceal, perfect, beautify for an ideal complexion.

unlimited stretchable lasting concealer has a lightweight liquid texture that effortlessly blends with your skin. the stretchable formula holds pigments in place, ensuring coverage and an even finish. infused with Japanese rice-extracts, which is known to help prevent dullness and provide moisture feel to the skin.

use a lighter shade to brighten up

shade:
5 light / 6 light / 7 light
use a richer shade to even out color

shade：
navy green dark circle – 5 light / 5 rich

dark purple dark circle – 6 medium / 7 medium
use a shade similar to your skin tone

shade:
6 light / 6 medium
use a lighter shade to brighten up

shade:
5 light / 6 light / 7 light
use a richer shade to even out color

shade：
navy green dark circle – 5 light / 5 rich

dark purple dark circle – 6 medium / 7 medium
10 hacks with unlimited concealer (with swatches)
10 hacks with unlimited concealer (with swatches)
perfect partners for your liquid concealer
apply concealer with a professional brush for the extra precision
brush 5R shop now
apply foundation with a crafted-in-japan petal 55 brush for the streak-free look
unlimited breathable lasting foundation shop now

petal 55 foundation brush shop now
apply concealer with a professional brush for the extra precision
brush 5R shop now
apply foundation with a crafted-in-japan petal 55 brush for the streak-free look
unlimited breathable lasting foundation shop now

petal 55 foundation brush shop now

brighten up in 4 easy steps!

0

enhance

makeup remover
cleanser and
nourishing
treatment in
one step

1

prepare

boosted lasting,
protection,
comfort

2

perfect

unprecedentedly breathable, all day
lasting finish**

3

play

tailor-made
for asian skin
orange red
brighten up
complexion

ultime8∞
beauty cleansing oil

unlimited
block:booster
SPF50+ PA+++

unlimited
liquid foundation

petal 55
foundation
brush

rouge unlimited
matte

0

enhance

makeup remover
cleanser and
nourishing treatment
in one step

ultime8∞
beauty cleansing oil

discover more
1

prepare

boosted lasting,
protection,
comfort

unlimited
block:booster
SPF50+ PA+++

discover more
2

perfect

unprecedentedly breathable, all day
lasting finish**

unlimited
liquid foundation

petal 55
foundation
brush

discover more
3

play

tailor-made
for asian skin
orange red
brighten up
complexion

rouge unlimited
matte

discover more

**self-assessment, 63 Asian women, after 7 days application of Unlimited Breathable Lasting Foundation.

how do I hide
dark circles
under my eyes?
add the unlimited concealer little by little and avoid putting on too much from the start. too much concealer may cause dry and creases.
uchiide
shu uemura international artistic director
QUA / WATER / CYCLOPENTASILOXANE / HYDROGENATED POLYISOBUTENE / SORBITAN ISOSTEARATE / PROPANEDIOL / SYNTHETIC FLUORPHLOGOPITE / PROPYLENE GLYCOL / ALUMINUM STARCH OCTENYLSUCCINATE / OZOKERITE / DISTEARDIMONIUM HECTORITE / ISOBUTANE / SODIUM HYALURONATE / ALUMINUM HYDROXIDE / MAGNESIUM SULFATE / DISODIUM STEAROYL GLUTAMATE / HYDROLYZED RICE EXTRACT / ETHYLHEXYLGLYCERIN / ACRYLONITRILE/METHYL METHACRYLATE/VINYLIDENE CHLORIDE COPOLYMER / BUTYLENE GLYCOL / TOCOPHEROL / PHENOXYETHANOL [+/- MAY CONTAIN CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77891 / TITANIUM DIOXIDE]
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*tier offer & set offer cannot be used in conjunction together. offer valid while stocks last.
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