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3D lash care black mascara

3D lash care black mascara

shu uemura’s 1st tailor-made mascara for asian eyes. long wear mascara offering eye-opening look with volume, length and curl, that lasts up to 16 hours*. the formula with serum-like texture is infused with the caring japanese tsubaki oil.

shu uemura’s 1st intuitive key opening system with brush fits well to Asian eyes from corner to corner, catches tiny lashes effortlessly from the root, and coats each lash without clumps for a clean and sophisticated look, lashes look naturally defined and straight lashes look upward.

the mascara is in an uplifting akasumi black shade made possible with made-in-japan black pigments mixed with a hint of red pearl, designed to compliment asian skin tones.

*self-assessment, 61 women, 16 hours after application
black
price HK $300
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e-shop limited privileges:

1. 
site-wise enjoys HK$150 off upon purchase of HK$1,500, enjoys HK$250 off upon purchase of HK$2,500! save up to HK$500!^
2. 
enjoy 3-piece travel kit upon net purchase of HK$1,800. (worth: HK$297)^^
enjoy 7-piece travel kit upon net purchase of HK$2,200. (worth: HK$419)^^
3. 
enjoy 2-piece travel kit upon net purchase of HK$800 full-priced items. (worth: HK$174)**
enjoy 4-piece travel kit upon net purchase of HK$1,100 full-priced items. (worth: HK$339)**
enjoy 6-piece travel kit upon net purchase of HK$1,500 full-priced items. (worth: HK$518)**
4. 
new members can enjoy 3-piece travel kit with any purchase. promo code: shunew.
5. 
selected members* can enjoy 3-piece travel kit upon purchase over HK$900. promo code: shup12m.


terms & conditions: ^discount offers are mutually exclusive. ^^net purchase tier offers are mutually exclusive. **full-priced item tier offers are mutually exclusive. *selected members refer to member who have made online purchases in the past year(2025.6.1-2026.5.31). new member offer can be enjoyed once only. member spending HK$1 = 1 point. member can redeem gift by inputting mobile no. for validation upon purchase designated amount on checkout page. points calculation based on each transaction within the promotion period. the accumulated spending and points (after deducted from points redemption if any) from online purchase will be reflected in your membership account later. limited in quantity, while stock lasts. photo is for reference only. shu uemura reserves the right to replace the gift with other similar value’s choices.
description
shu uemura’s 1st tailor-made mascara for asian eyes. long wear mascara offering eye-opening look with volume, length and curl, that lasts up to 16 hours*. the formula with serum-like texture is infused with the caring japanese tsubaki oil.

shu uemura’s 1st intuitive key opening system with brush fits well to Asian eyes from corner to corner, catches tiny lashes effortlessly from the root, and coats each lash without clumps for a clean and sophisticated look, lashes look naturally defined and straight lashes look upward.

the mascara is in an uplifting akasumi black shade made possible with made-in-japan black pigments mixed with a hint of red pearl, designed to compliment asian skin tones.

*self-assessment, 61 women, 16 hours after application

get the look

3D shu eyes

used shades:
1. MF bronze eyeshadow
2. MF rose copper

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*tier offer & set offer cannot be used in conjunction together. offer valid while stocks last.
^^except water
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