unlimited foundation & base set

unlimited breathable lasting foundation
absorbs oil, not water. advanced breathable lumi-matte finish.

shu uemura upgraded the beloved complexion perfection, advanced unlimited. this renovated liquid foundation range redefines long-lasting wear, offering 24 hours of moisture comfort* and a customized, non-flat lumi-matte finish.

infused with japanese tsubaki oil, the formula offers lasting moisture and comfort. color-stay-true technology, powered by amino acid-coated pigments, locks in your perfect shade match for a full 24 hours*. this formula is sweat-proof, humidity-proof, water-proof. the weightless, skincare-like affinity of airlight powder ‘aerogel’ and lumi-amino complex creates a breathable lumi-matte finish.

our iconic liquid foundation refined a range of 20 new shades, expertly optimized for asian skin tones ensures each color enhances natural undertones for a flawless finish that is tailored to individual beauty.


unlimited care tsuya serum foundation
shu uemura unlimited care tsuya serum foundation enhances the ultimate subtlety of a healthy glow on asian skin tones, creating a distinct glow known as 'tsuya' in japanese. the foundation keeps the skin look naturally glowy for 24 hours*, the color stays true for 24 hours*, and the make-up does not get cakey for 24 hours*.

powered by a formula containing 5% niacinamide, tsuya foundation provides both instant and long-term skin improvement, offering intensive care properties that last even after makeup removal, leaving your skin in improved condition: after 28 days of application, bare skin appears brighter, retains moisture better and skin texture looks smoother even without makeup**.

with innovative gunjo blue pigments, it helps to enhance the reflection of red light, effectively minimizing the appearance of imperfections, create an even skin tone, and provide a radiant glow that enhances the natural beauty of the skin.
available in a range of 20 shades tailored specifically for asian skin tones.




unlimited block:booster charged up (new)
boost lasting, protection and comfort of your foundation with newest member of the unlimited family: block:booster.
this protective moisture primer instantly enhances your natural complexion.
block:booster creates smooth skin surface for increasing foundation adhesion and absorbs excess sebum, preventing an oily shine.
this results in the foundation's true color lasting longer.with SPF 50+ PA+++, this UV primer protects your skin against strong UV rays while preventing the adhesion of pollution particles that cause damage to the skin.
with a watery, lightweight texture containing depsea water, the makeup primer spreads easily and comfortable and breathable wear lasts all day.
developed specifically for asian skin, with new spectrapearl technology for instant enhancement of your natural complexion and boosted translucy.
choose your shade from 4 colors based on your skin concerns and ideal look.

tsuya drops
customized outer glow with tsuya drops

elevate your glow even further with tsuya drops, the liquid highlighter that precisely activates and instantly boosts tsuya glow. featuring a 6% moisture complex with niacinamide, glycerine, and hyaluronic acid, these drops deliver a surge of intense moisture. the blendable serum-like texture with light-shifting pearls creates unique luminous looks, whether used alone or layered with foundations to customize your glow.

fresh shades customized for asian skin tones

explore our three newly introduced shades, thoughtfully designed to complement asian skin tones and enhance specific skin tone concerns. aotake blue liquid light for airy transparent luster, sakura pink liquid light for healthy rosy flush, and kogane ivory liquid light for fresh inner radiance. each of these shades is enriched with innovative light-shifting pearls and has a blendable serum-like texture to customize your glow.

3D cheekmate



unlimited mattifying poreless primer
this light-weight primer instantly mattifies your skin, minimizes the pores, and perfectly prolongs the wear of your foundation for all day*

• create a natural, fresh, moisturized, soft-focused skin
• long-wear technology with silica silylate and kaolin that helps absorb sebum, and film forming agents to help foundation last long without drying your skin
• with tsubaki oil and japanese rice extract, known for keeping the skin hydrated without drying out

one universal light beige shade designed for all asian skin tone


unlimited mopo breathable fixing loose powder
instantly fix and lock your makeup all day

• creates ultralight translucent veil on your skin to instantly fix and lock your makeup all day
• infused with red pearl pigment, japanese tsubaki oil and rice extract.
• perfect match with your foundation to creates a unique 3D matte finish – luminous, soft focused & translucent, skin feels comfortable all day.

transparent - infused with red pearl pigment to naturally brighten up skin tone
aotake blue - creates translucent porcelain skin tone. powder with shimmering pearl that acts as a natural highlighter to create 3D matte finish.
mauve - reduces yellowness & dullness and brings translucency to make your skin looks naturally blurred as if filtered for a soft & elegant makeup.

unlimited care mochi balmy base
unlimited care mochi balmy base helps your skin to feel stabilized & strengthen the skin epidermal barrier with its cocooning bouncy texture.

• transforms the skin into a supple, smooth, and moisturized mochi-like base, ready for makeup application
• instantly prepare the skin and strengthens the skin epidermal barrier
• supports flawless makeup application by perfect affinity with foundation

immediately, skin is hydrated, make up look is enhanced with a radiant, less fine lines finish.
after 4 weeks , bare skin shows +17% improvement in plumpness and +21% improvement in elasticity*


unlimited washi veil setting powder
shu uemura’s innovative 4-in-1 palette with origami-inspired design, eye sculpt 3D contour lets you sculpt the entire eye area in a combination of asian skin-tone-friendly colors^. shape, highlight, color, and define. use color-sculpting from the eyelid crease to the tear bag, nose, and brows. choose from mauve or beige tones. each palette featuring two innovative textures for added dimensional look. contour illusion, a wash of matte color is infused with multi-pearl metallics and hazy metal that delivers soft effect. dramatic and fluid metallics enhanced with small, subtle multi-colored pearls are here to dramatically and effortlessly sculpt your eyes.


unlimited ccc covering color correcting quad-cealer
a high coverage concealer quad palette with 1 magic color-correcting shade for asian skin tones & 3 beige shades to mix & match for different skin tones and covers skin imperfections including spots, redness, dark circles, etc for all day.

• creamy texture infused with japanese rice extract, tsubaki oil and niacinamide known for moisturizing, makes the skin feel comfortable all day.
• resists sebum, sweat, water, and humidity for 8 hours*, keeping you your face natural and flawless all day.

2 palettes – cool & warm undertones tailor-made for Asians.

• anzu pink to correct the dullness on cool undertone skin and
• sumire mauve to correct dark yellowness on warm undertone skin.

unlimited care face calligraphy
an easy & multi-action corrector to conceal & care facial concerns.

80% skincare base formula in a high-pigment concealing cream, a unique texture that can be used on selected areas or all-over the face while bringing moisturizing comfort and care on the skin. instantly conceal fine lines, dark circles, pores & dullness, just a simple action to swipe out areas of concern. shu uemura’s 1st calligraphy brush against friction during application, a new gesture to swipe wherever you need for an ideal skin finish.

unlimited liquid concealer
lasting liquid concealer tailor-made for asian women skin tones. use it to conceal, perfect, beautify for an ideal complexion.

unlimited stretchable lasting concealer has a lightweight liquid texture that effortlessly blends with your skin. the stretchable formula holds pigments in place, ensuring coverage and an even finish. infused with Japanese rice-extracts, which is known to help prevent dullness and provide moisture feel to the skin.

unlimited care beauty oil drops
shu uemura’s new generation of oil primer that brings natural glow, enriched with relaxing aroma that perfectly complements and elevates your makeup steps. the unlimited care beauty oil drops can be used as a pre-makeup stage, an added-glow feature, a massage oil for the face and neck, and an overnight mask for intense hydration. with a delicate layer of oil, it leaves your skin smooth and ready for makeup application. just a few drops to add a subtle natural glow.

enriched with 8 beauty oil including tsubaki oil, this oil base instantly locks in moisture to hydrate skin, skin is charged for the next stage of makeup. delicate additional layer of oil acts as a protective film for your subtle radiance veil while protecting the skin from dryness. specially formulated lightweight and non-greasy texture provides pleasant & easy and multi-purpose care for all skin types.

after 28 days of application, 100% agrees skin feels protected from dryness, skin looks healthy with youthful glow*. 98% agrees fine lines on the face look less visible, and skin looks plumper*. 96% agrees with the use of beauty oil, the makeup affinity is better. *


unlimited lasting makeup fix mist
provides you 24h healthy matte finish* with sweat-resistant, sebum-resistant, transfer-resistant for all-day long*.
a new japanese nature-inspired scent yomogi and classic hinoki that refresh your day.

• infused with japanese rice extract and tsubaki oil, the formula helps your skin feels moisturized all day long*.
• the mist is easy to apply and the fine mist won’t deteriorate your makeup.
• keeps your skin mattified and lasting all day long.
• suitable for normal to oily skin types.

unlimited mattifying makeup fix mist
provides you 24h healthy matte finish* with sweat-resistant, sebum-resistant, transfer-resistant for all-day long*.
a new japanese nature-inspired scent yomogi and classic hinoki that refresh your day.

• infused with japanese rice extract and tsubaki oil, the formula helps your skin feels moisturized all day long*.
• the mist is easy to apply and the fine mist won’t deteriorate your makeup.
• keeps your skin mattified and lasting all day long.
• suitable for normal to oily skin types.

unlimited red makeup fix mist
shu uemura unlimited red makeup fix mist elevates your daily routine into a ritual of lasting artistry. designed to combat dullness and lock in your complexion, this innovative setting spray delivers 36-hour revitalizing wear, weightless comfort, and continuous moisture.
at the heart of the formula is shu red pigment science. it features a triple transformation phase—shifting from transparent to red to a translucent finish upon shaking. the mist is powered by 17µm kesshoku red pearls that neutralize dull undertones, alongside inner-boost skin actives including niacinamide, aha, and pha to gently refine and hydrate the skin from within.
the custom-designed packaging utilizes a 0.2mm super-thin nozzle to dispense a 39.2µm micro-fine mist, ensuring a barely-there, silk-like affinity with zero film feel. infused with a vivifying japanese sakura fragrance, every spray is an indulgent sensory experience. rooted in japanese craftsmanship and mr. shu uemura's dedication to professional performance, this mist ensures your personal true tone never fades.

petal 55 foundation brush
The special petal 55 foundation brush ensures a streak-free finish. Applying foundation using only the tip of bristles creates seamless coverage without leaving any streaks behind. The high density of soft hairs provides a sensorial experience with each stroke. The ergonomic shape was designed to be gripped easily and comfortably. The wide end provides even application for larger areas such as the cheeks and chin. The narrow end allows for more precise application for areas around the eyes and nose.